A website SEO audit is a process of checking a website's performance from an SEO perspective. The goal is to identify any issues that could be leading to poor performance and create strategies for fixing these problems.
In this post, you will learn about the main areas of review in a website SEO Adelaide audit and what to expect when evaluating your site's SEO.
1. Load Time
Website load time is one of the key factors in a good SEO Adelaide strategy. A slow website can negatively impact your SEO rankings. Optimising your website's load time can be a complex task, but it's worth it to ensure your website is running smoothly.
There are a few key things to look at when auditing your website's load time, including file sizes, server response time, and code optimization. By taking the time to optimise your website's load time, you can improve your SEO rankings and ensure that your website is running smoothly.
2. Site Structure
One of the most important aspects of a website's SEO is its structure. A well-structured website is easy for search engines to crawl and index, which can lead to better search engine rankings.
During a website SEO audit, be sure to review the site's structure to ensure that it is effective and efficient.
Some things to look for include a clear hierarchy, consistent naming conventions, and well-organized content. Additionally, be sure that there are no broken links or other errors that could frustrate users or cause search engines to penalise the site.
As more and more people use their mobile devices to browse the internet, it's important to make sure your website is ready for them.
Here are a few things to review during a website SEO audit to ensure your site is mobile-friendly:
- Page loading speed - Mobile users are often on the go and don't have the patience to wait for slow-loading pages. Test your page loading speeds on different devices and make sure they're all up to par.
- Responsive design - Your website should be designed in a way that looks good and is easy to use on any size screen. Test it out on different devices to see how it looks and feels.
- Mobile-specific content - In addition to your regular website content, you may want to consider creating mobile-specific content that's geared towards those using a smaller screen.
This could include shorter paragraphs, easier navigation, etc. By taking these factors into account, you can help ensure that your website is ready for the growing number of mobile users.
- Keyword Audit
As part of your website SEO audit, you'll want to review your keyword usage and make sure you're targeting the right keywords for your business.
This includes looking at both the keywords you're using on your website and the keywords you're targeting with your SEO efforts.
If you find that you're not using the right keywords or that you're not targeting the right keywords, you can make adjustments to improve your website's SEO.
- Site Content
When conducting a website SEO Adelaide audit, it is important to review the site content to ensure that it is optimised for search engines. This includes both the text and the HTML code of the site.
In terms of the text, make sure that all of the title tags and meta descriptions are well written and accurately reflect the content on the page. The body text should also be keyword-rich without being stuffed with too many keywords.
As for the HTML code, check to see if all of the tags are properly formatted and in order. The header tags (H1, H2, etc.) should be used appropriately, and the site should have a sitemap that is easily accessible by search engines. Just make sure to choose the right SEO Adelaide services.